Respondents to the question are then grouped as follows: Promoters (score 9-10) are loyal enthusiasts who will continue to buy and recommend others, fueling growth Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offers. Detractors (score 0-6) are unhappy customers who can harm your brand and hinder growth through negative word-of-mouth. Advertising Continue reading below Subtracting the percentage of detractors from the percentage of promoters gives the net promoter score, which can range from a low of -100 (if every customer is a detractor) to a high of 100 (if every customer is a promoter).
This handy graphic from the Net Promoter Network highlights the formula. By running an NPS survey on your blog, you can begin to ghost mannequin effect service understand how much of your readers really enjoy the content you create and if they would be happy to share it with their networks. How to Run an NPS Survey There are many great tools to help you run an NPS survey on your blog and I'd like to share a few of them below: Promoter.io SurveyMonkey Delighted Qualaroo (we use Qualaroo at Buffer) You can also create your own survey using a tool like Typeform and distribute it to your readers. Be sure to reach all types of readers with your survey. For example, sending it only to your email subscribers may skew the results slightly, as they are likely already your most engaged readers.
Advertising Continue reading below 2. Pay attention to comments There has been a lot of debate about the state of blog comments. With the rise of social networks like Twitter, Facebook and LinkedIn, readers have a multitude of ways to engage with your content: They can share a link to your post on Twitter, Facebook (or any other network they choose) They can interact with a post where you've shared a link to the blog (favoriting a tweet, sending a reply, liking on Facebook) They can retweet your tweet by sharing the post or share your Facebook post And much more… With all of these options and ways to interact with content, you can tell that a blog comment is losing its relevance – or conversely, you can see that the value of a blog comment is increasing.