Non-functional requirements Non-functional requirements mainly include bulk sms service interface requirements to ensure the connection between the portrait system data and various systems, such as push push system, marketing system, advertising system, recommendation system, BI and other platforms, and to ensure the real-time update of data of bulk sms service each system to avoid homology different numbers of questions. Both the label system and the user portrait system have been built. Where and how to use the user portrait, and what value can it bring to the business? Step 4: Portrait Application In the fields of advertising and e-commerce, user portraits are often used as
The basic work of precision marketing and bulk sms service recommendation systems. The main application scenarios include three categories: precision marketing, user analysis, and personalized recommendation. 1. Precision Marketing According to historical user characteristics, operators can analyze potential users of the product and the relevant needs of users, and provide personalized marketing services for specific groups. Commonly used are the bulk sms service precise push of text messages, emails, in-site messages, and push messages, VIP services such as customer service's different words for users, and fast refunds and returns for high-value users. Marketing Marketing information is received from multiple channels in daily life.
A text message push about the arrival of red envelopes bulk sms service may prompt users to open an app that has not been accessed for a long time. A price reduction message in the may stimulate users to open the push link ,Direct purchase. The following points should be paid attention to in marketing with the help of the portrait system: SMS sensitivity: Some users bulk sms service are less sensitive to marketing SMS. For example, according to historical data, 10 SMS messages have been pushed, but they have only been opened once or have never been opened. Considering that the SMS channel requires marketing costs, this group of users can be excluded and the interference to users can be reduced. Invalid mobile phone number: