By thinking and analyzing the market situation, we can detect the existence and value of our own products, and seek growth points suitable for development. 1.1 Large-screen ecological layout With the rapid development of the mobile Internet, the large screen has become a new business breakthrough. Large-screen advertisements, large-screen games, and large-screen shopping have gradually become new business growth points, that is, the development from popular small screens to large-screen multi-screen interaction. era. 1.2 Mobile game spewing According to the "2017-2018 China Mobile Game Market Research Report" released by iiMedia Research on March 21, 2018:
Phenomenal games such as Honor of Kings business email list and PlayerUnknown's Battlegrounds have a huge influence in society. A single game product can generate multiple industrial chains. Taking Honor of Kings as an example, e-sports events (such as Honor of Kings Champions Cup International Invitational Tournament, 2018 One of the exhibition events of the Asian Games in Jakarta in 2010), professional players (the annual income of top players exceeds one million yuan), e-sports content media (video, game anchors, etc.), peripheral products (peripheral hardware, etc.), paid services (generation Practice strategy, play ranking skills, etc.) and so on.
1.3 IoT Intelligence In 2014, the IoT strategy (internet of things) has been proposed to connect all devices with mobile phones as the core. Four years later, Xiaomi TV has become the industry's first, and the news of Huawei's TV making is endless. Lao Luo released the hammer computer, and OnePlus announced the plan to make a smart TV. The mobile phone company is still exploring the next smart terminal with a sense of crisis. What is the next one is inseparable from the call of the era of IoT intelligence. 2. Product Analysis After understanding the general environment, you should sort out your own product structure to facilitate the output of the corresponding user growth strategy in the next step.