B2B paid search make is trying to do it all themselves. I understand that too. Your marketing manager wants to keep PPC management in-house. He or she wants to start small and see how things go. And you want the opportunity to prove yourself and develop your expertise. And why not you? After all, these AdWords "how to" videos make paid search so easy! Surely you could watch a few, read a little, and then organize a campaign. And maybe you can. But then something will happen - your ad will get disapproved or your leads won't convert - and then things get much more complex and problematic.
The biggest problem with this approach is that it doesn't provide a true test of what PPC can do for your B2B. And that might spawn the kind of “PPC not working for us” thinking that becomes very hard to reverse. Consequently, the PPC could be taken jewelry retouching service completely off the table - sometimes for years - until someone is brave enough to defend it again. And in the meantime, your competitors are taking advantage of your absence. Don't Let Mistakes Derail Your B2B PPC Marketing So when you stand out with paid search,
give your marketing and web development teams the time they need to get things done from the get-go. Then resist changes until you have a picture of what is happening with data. Be sure to bid on your brand and don't remove any ad networks, strategies, or tactics unless you have a valid reason to do so. And above all, don't wait to get outside help if you need it. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. AMP for advanced SEOs: