Chipotle Mexican Grill this week started Coinbase User List a branded hashtag challenge on TikTok starring David Dobrik, YouTuber and “super fan” of the burrito chain. The “Chipotle Royalty” challenge is giving users of the social video app a Coinbase User List chance to win $10,000 by proving why their Chipotle order is the best among more than 4 million possible combinations,
Per a press release. Chipotle will feature the three winning entries as an official menu item on its app and website for a limited time. To enter, Coinbase User List customers must post a creative video on Tik Tok that explains why their order is better than others, and include hashtags in the caption by Nov. 19. Dobrik and Coinbase User List Chipotle Executive Chef Chad Brauze will review the entries, and the winning items will appear on menus throughout December.
The restaurant chain’s campaigns continue to leverage Tik Tok, which has avoided a ban as parent company Byte Dance’s deadline to Coinbase User List find a U.S.-based buyer has been extended until Nov. 27. Insight: Chipotle’s latest branded hashtag challenge on Tik Tok marks the first time the burrito chain has given fans a chance to feature their favorite food combinations on its menu.